Corporate Marketing Manager
Remote
Full Time
Experienced
Pivot, an NRTC company, is a marketing and customer experience agency with a focus on collaborating with people who are doing meaningful work in the communities they serve. Pivot comes alongside these organizations to help them grow and thrive by assisting them in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers. Pivot has four practice areas, including broadband marketing, broadband CX, broadband vendors, and nonprofits.
NRTC is a dynamic and growing cooperative with more than 800 employees operating out of eight office locations. We are member-driven and technology-focused, providing solutions that help our 1,500 electric and telephone members bring all the advantages of today's evolving technology to rural America. Our solutions are developed specifically to meet the needs of rural utilities and their customers and include integrated broadband, managed services, smart grid, mobile, and video solutions.
Job Summary
The Corporate Marketing Manager at Pivot will play an essential role in communicating our brand’s narrative across key markets to drive lead generation for the sales team. This position involves the development and execution of a comprehensive annual marketing plan that aligns seamlessly with the company’s sales and business development strategies. The Corporate Marketing Manager will lead and coordinate impactful event marketing experiences at major industry events, enhancing brand visibility and engagement. The ideal candidate will possess strong leadership skills and a strategic mindset, ensuring that Pivot’s story resonates with our target audience and effectively supports our growth objectives.
Responsibilities
Knowledge, Skills, and Abilities
Disclaimer: The above job description summary is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of required responsibilities, duties and skills. The order in which responsibilities, duties and skills are listed is not significant.
NRTC is a dynamic and growing cooperative with more than 800 employees operating out of eight office locations. We are member-driven and technology-focused, providing solutions that help our 1,500 electric and telephone members bring all the advantages of today's evolving technology to rural America. Our solutions are developed specifically to meet the needs of rural utilities and their customers and include integrated broadband, managed services, smart grid, mobile, and video solutions.
Job Summary
The Corporate Marketing Manager at Pivot will play an essential role in communicating our brand’s narrative across key markets to drive lead generation for the sales team. This position involves the development and execution of a comprehensive annual marketing plan that aligns seamlessly with the company’s sales and business development strategies. The Corporate Marketing Manager will lead and coordinate impactful event marketing experiences at major industry events, enhancing brand visibility and engagement. The ideal candidate will possess strong leadership skills and a strategic mindset, ensuring that Pivot’s story resonates with our target audience and effectively supports our growth objectives.
Responsibilities
- Collaborate in the creation of the annual Pivot marketing plan
- Generate impactful content for multiple corporate marketing strategies, encompassing email outreach and other promotional platforms
- Manage and coordinate all activities and processes associated with implementing lead generation and content marketing campaigns
- Maintain corporate marketing processes and workflows
- Deliver concise updates on marketing campaigns to the appropriate Pivot team members
- Oversees and executes both internal and external communications strategies, including drafting and producing a variety of written materials
- Manage marketing section of HubSpot CRM
- Manage and coordinate Pivot’s external association/organization activities (e.g. membership, advertising, team participation, sponsorships)
- Manage Pivot social media corporate marketing activities, including writing content
- Analyze campaign results and present to all key stakeholders
- Success will be measured by the effectiveness of the campaigns and the ability to support broad demand generation creation including the alignment with strategic goals
- Prepare and manage marketing budgets for all corporate marketing initiatives and business unit-specific programs
- Deliver all marketing activity within approved budget
- Serve as the main point of contact for managing logistics related to our industry association memberships and partnerships
- Manage and coordinate activities associated with Pivot’s presence at events
- Registration, pre- and post-event activities, event briefings, business development coordination for clients and potential clients, booth set up and tear down
- Manage seamless event experiences, including creative booth concepts, tradeshow logistics and related marketing campaigns
- Other duties as assigned
Knowledge, Skills, and Abilities
- Demonstrated proficiency in Excel and data entry applications
- Strong attention to detail and accuracy in all tasks
- Proven ability to consistently meet deadlines in a fast-paced environment
- Exceptional communication skills, both written and verbal
- Superior written and verbal communication abilities
- Bachelor's Degree in fields such as Marketing, Business Administration, Communications, or a related field
- 5+ years of experience in Marketing, customer service, sales, training or another related field
- Work is typically performed in a remote office setting
- Occasionally travel may be required up to 10%
Disclaimer: The above job description summary is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of required responsibilities, duties and skills. The order in which responsibilities, duties and skills are listed is not significant.
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